For QWB Lab, Wellbeing is a form of ‘wealth’ – a store of value – to society that is enhancing its resilience; and a return on investment from social infrastructure such as museums, galleries and heritage sites. The challenge lies in measuring this value so it can be recognised.

Value is not limited to economic productivity such as jobs and income. Wellbeing can unlock value through identifying indicators such as social connections, environment, civil contribution, education, work-life balance, and safety that may have been neglected or undervalued previously; resulting in an undervaluation of the museum sector.

But data and measuring is only part of the story. What is required is using it to change perceptions in order to shift resources and funding to museums and discover new opportunities. This means not only capturing data around these indicators but constructing a compelling data narrative, allowing data to be a change agent.