Audience perceptions of museums are evolving
New data shows how people's perceptions of the value of museums have been evolving.
A few years ago, museums were mainly seen as places of education, people stated their main benefit as making them more knowledgeable. More recently, the role of museums in people's lives has been expanding. It now considers the emotional, mental, social, and cognitive health needs of the human beings that are our audiences.
A study by Wilkening Consulting for the America Alliance of Museums found most responses were positive and measured that museums were places to feel beauty, joy, cognitive stimulation and time with family and friends as the leading statements. This was supported in the statements of how visiting a museum enhanced social connection to nature, animals, other cultures, the past and humanity in general as respondents top qualitative measures.
Audience perceptions of museums are evolving
New data shows how people's perceptions of the value of museums have been evolving.
A few years ago, museums were mainly seen as places of education, people stated their main benefit as making them more knowledgeable. More recently, the role of museums in people's lives has been expanding. It now considers the emotional, mental, social, and cognitive health needs of the human beings that are our audiences.
A study by Wilkening Consulting for the America Alliance of Museums found most responses were positive and measured that museums were places to feel beauty, joy, cognitive stimulation and time with family and friends as the leading statements. This was supported in the statements of how visiting a museum enhanced social connection to nature, animals, other cultures, the past and humanity in general as respondents top qualitative measures.
Audience perceptions of museums are evolving
New data shows how people's perceptions of the value of museums have been evolving.
A few years ago, museums were mainly seen as places of education, people stated their main benefit as making them more knowledgeable. More recently, the role of museums in people's lives has been expanding. It now considers the emotional, mental, social, and cognitive health needs of the human beings that are our audiences.
A study by Wilkening Consulting for the America Alliance of Museums found most responses were positive and measured that museums were places to feel beauty, joy, cognitive stimulation and time with family and friends as the leading statements. This was supported in the statements of how visiting a museum enhanced social connection to nature, animals, other cultures, the past and humanity in general as respondents top qualitative measures.
