Blog posts & articles

Orchestras are raising revenue through healthcare activities

Orchestras are involved in activities in health, social care and community settings - and they raise revenue from it. The report Orchestras in Healthcare shows significant financial outcomes: “68% increase in average funding per orchestra for healthcare initiatives, with 24% newly sourced from avenues such as co-investment from National Health System charities. Healthcare activities contribute, on average, 32% to orchestras' income in the broader learning and participation category, underscoring a robust business case.”

The report’s endorsement by both the NHS England and Arts Council England demonstrates the wide acknowledgement of the health-related work by orchestras.

We found particularly inspiring how organisations reconsidered value: Commenting on how orchestras with rigid scheduling and business models make this work happen, the CEO of Orchestras Live sees “a radical rethink at the highest level, within cultural organisations and their funders, of what constitutes a return on investment.”

Interested in more stories like this? Sign up to our monthly newsletter.

Image: Orchestras in Healthcare
Blog posts & articles

Orchestras are raising revenue through healthcare activities

Orchestras are involved in activities in health, social care and community settings - and they raise revenue from it. The report Orchestras in Healthcare shows significant financial outcomes: “68% increase in average funding per orchestra for healthcare initiatives, with 24% newly sourced from avenues such as co-investment from National Health System charities. Healthcare activities contribute, on average, 32% to orchestras' income in the broader learning and participation category, underscoring a robust business case.”

The report’s endorsement by both the NHS England and Arts Council England demonstrates the wide acknowledgement of the health-related work by orchestras.

We found particularly inspiring how organisations reconsidered value: Commenting on how orchestras with rigid scheduling and business models make this work happen, the CEO of Orchestras Live sees “a radical rethink at the highest level, within cultural organisations and their funders, of what constitutes a return on investment.”

Interested in more stories like this? Sign up to our monthly newsletter.

Image: Orchestras in Healthcare